‘What’s the point of having an internet site if nobody can find you?’
One fact that’s overlooked by a great many companies is that if your website cannot be found, by the top search engines, then it isn’t going to be found by your potential customers on the internet.
This is where SEO comes in. It’s the used to boost a websites position or ranking inside the search sites, such as Google, Yahoo, Bing and so on.
Search Engine Optimization can be seperated into 2 classes – Onsite & Offsite. You can’t expect to achieve success unless you complete both these systems.
Onsite Search site Optimisation
All these need to incorporate your keywords or key-phrases which you would like your internet site to be found in the search websites for.
To help effective crawling, sitemaps have to be made that list the structure of your internet site and all of its pages.
Thanks to the nature of how search engines crawl your website it can take up to 4 weeks for any changes made to your site to be updated by the search websites
Once the content of your internet site has been optimized, the following stage – and arguably the most important – is Offsite SEO. This activity constitutes the biggest proportion of any effective campaign.
Offsite SEO is the process of building powerful, quality incoming to your internet site. The way Google ranks a website is by taking a look at other web sites who have a link pointing back to your website.
Depending on the standard of the web site, linking to you, and how topical that site is said to be, in relation to your search phrase, the more weight that vote has in your favour. This is further reinforced by trying keywords in the ‘anchor’ text linking to your website.
Offsite strategies include using online directories, submitting article & PR releases, blog writing or commenting and social networking : All designed to gain links back to your website.
SO…
There are plenty of factors which Google ( and other search engines ) take into account when considering how to rank a website for a specific keyword phrase.
Here are just a few of the factors which are considered by Google when ranking an internet site : Keywords in domain name, KW in title tag, keywords in header tags, KW in web site text, KW in internal links pointing to page, domain age & date of registration, links pointing to domain, quality of links pointing to domain, link age, anchor text of links, page content/keywords.
In most cases Search Engine Optimization cannot achieve immediate success. It requires a heap of time and effort to achieve long-lasting results, and nobody can guarantee number one positions. But with the right methodology, a well thought out campaign could lead to a major increase in visitors and revenue to your website.
